BREDA Journal | BREDA Watches | We are a watch company. | Dallas, TX

Ashley Stuart’s Goopy, Glossy, Glorious World

During Dallas Art Fair Week, Dallas-based artist Ashley Stuart brought her signature resin dreamforms to BREDA’s Time Bar at The Joule. Glossy, maximal, and deeply personal, her sculptures glowed with a strange kind of joy, somewhere between furniture, fantasy, and feeling.

Read More

Zarina Karapetyan’s Soft Rebellion

During Dallas Art Week, artist Zarina Karapetyan slowed things down. In collaboration with BREDA at The Joule, her work created a quiet space for presence, reflection, and memory as well as an offering shaped by stillness rather than urgency.

Read More

A Study of Time Well Spent

During Dallas Arts Week, we opened the BREDA Time Bar at The Joule, a space for art, movement, and community. The evening was a reminder of how good it feels to show up, dance, and reconnect. A heartfelt thank you to our Dallas community for making it so special.

Read More

Inside the BREDA Coda Lounge

From March 21-23, the BREDA Coda Lounge transformed Nordstrom’s flagship lobby into a space for stillness, reflection, and shared stories. Inspired by the Coda timepiece, the lounge invited guests to pause, connect, and embrace the beauty of life in transition.

Read More

BREDA Celebrates Coda and the Art of the Pause

An intimate evening of acoustic notes and analog rituals at All Blues NYC.

Read More

LIVIDO Lets Their Hands Do the Talking

For our Nocturne Time Ring release, we present A Show of Hands - a creative campaign that spotlights the intimate connection between artistry and fashion. Through the work of Art Figure LIVIDO, we explore how personal style becomes a powerful medium for storytelling.

Read More