BREDA is excited to announce its role as the Official Time Partner for Dallas Trinity FC in a move that marries timekeeping with sportsmanship. Known for its gender-neutral and innovative watches, BREDA celebrates this partnership as a tribute to community, diversity, and competitive spirit -values deeply ingrained in the brand and the team. This creative partnership between Dallas’ first professional women’s soccer team, Dallas Trinity FC, and timepiece brand, BREDA, marks a significant moment in both companies’ young histories and showcases the brands’ shared dedication to transcending norms where time and women’s sports merge.
"BREDA has always stood for more than just watches. Our timepieces are symbols of self-expression," said Amir Meghani, CEO of Meghani, the parent company of BREDA. "Over the years, BREDA has cultivated a vibrant community by supporting the arts and fashion. Our commitment to bridging time with community engagement has created genuine connections in Dallas and beyond. We are thrilled to extend this approach to our partnership with Dallas Trinity FC. This collaboration offers us the exciting opportunity to merge the worlds of fashion, art and women's soccer in innovative ways."
As part of the partnership, BREDA will serve as the Official Time Partner for Dallas Trinity FC, providing custom-designed, personalized timepieces for the players in the inaugural season. Brand integrations will enhance visibility and engagement during and after games. BREDA is a Dallas based company with global reach, attributes that Dallas Trinity FC finds attractive as they open up their first match at home vs European powerhouse FC Barcelona Femeni.
“We’re proud to partner with a brand like BREDA,” said Dallas Trinity FC President Charlie Neil. “Our players and staff are always striving to evolve both on and off the pitch, and partnering with BREDA allows our two brands to reach those goals in sport, business and fashion.” To kick off this partnership, catch BREDA featured this Friday, August 30, for a friendly match when Dallas Trinity FC takes on FC Barcelona Femení at the Cotton Bowl stadium.
